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Organizing A Styled Shoot As A Florist

As a Boise Wedding florist of many years now, I understand the power of visual storytelling for the success of your business. Every wedding we create tells a unique story but we do have to work within the perimeters of the event Itself. What better way to showcase our talent and creativity than through a styled photoshoot? Here's our best advice for planning a styles shoot in Idaho.

Whether you're looking to expand your portfolio, collaborate with other vendors, or simply play with your artistic vision, planning a styled photoshoot can be so much fun!

1. Identify Your Vision:

Start by defining the theme for your photoshoot. Consider your target audience, brand aesthetic, and the message you want to convey. Are you aiming for a romantic garden-inspired shoot, a modern minimalist vibe, or perhaps a whimsical fairytale theme?

2. Create a Mood Board:

Gather inspiration from various sources such as Pinterest or visiting an art gallery. Create a mood board that captures the look and feel you want to achieve, including color palettes, floral arrangements, props, and styling ideas. A mood board will serve as a visual guide throughout the planning process and ensure everyone involved is on the same page.

3. Assemble Your Dream Team:

Collaboration is key to a successful photoshoot. Reach out to other vendors such as photographers, stylists, makeup artists, and models who share your vision and can bring their unique expertise to the table. Consider partnering with local businesses or fellow creatives to pool resources and talent. For the shoot here, I was able to work with some of my best friends in the industry which of course is an added bonus!

4. Choose the Location:

Select a venue that complements your theme and provides a stunning backdrop for your floral creations. Whether it's a lush botanical garden, a rustic barn, an industrial loft, or a charming vintage estate, the location should enhance the overall aesthetic of your shoot and showcase your flowers in their best light. We chose a studio in Nampa, Idaho that had great light and a blank background so that the florals could tell the story.

5. Curate Your Floral Designs:

Experiment with different blooms, textures, and color combinations to create bouquets, centerpieces, arches, and installations. Consider incorporating seasonal flowers and foliage to help with cost.

6. Focus on Styling and Details:

Pay attention to styling details such as any props, tableware, linens, and furniture that complement your floral arrangements and enhance the overall theme. Create a cohesive look by incorporating elements that tie everything together, from vintage vases and candle holders to custom signage and professional stationery.

7. Prepare for the Photoshoot:

Finalize all the logistical details, including schedules, timelines, and shot lists. Coordinate with your team to ensure everyone knows their roles and responsibilities on the day of the shoot. Gather all the necessary supplies and tools, including extra flowers, pruning shears, and floral tape. Don't forget to pack things like your own phone, camera, lunch and lots of water. I always forget to take breaks during a shoot but they can truly be exhausting. It's a whole production after all.

8. Bring Your Vision to Life:

On the day of the shoot, let your creativity flow as you set up your floral designs and bring your vision to life. Work closely with the photographer and stylist to capture each detail from every angle. Be open to improvisation and embrace the magic of the moment as you watch your vision come to fruition.

9. Promote Your Work:

Once the photoshoot is complete, showcase your stunning images on your website, social media platforms, and portfolio to attract potential clients and collaborators. Highlight the creative process behind the scenes and share behind-the-scenes stories and insights to engage your audience and build your brand.

10. Celebrate Your Success:

Take a moment to celebrate your hard work and creative achievements. Share your photoshoot with friends, family, and followers and bask in the glow of your floral masterpiece. Reflect on what you've learned throughout the process and use it to inspire future projects and collaborations. Discuss, if you'd like to get the shoot published where would be the best fit for this specific shoot. Certain publications have very specific requirements for getting published so look into these and then go for it!

Credited below are all the wonderful vendors that contributed to this shoot.




Maggie Grace

Emily Aitken Events

Rust & Thistle

Studio Q

A And Be

Joni Smallhands

Rue De Seine

Little Gem

Flying China

Weave Gold

DWF (Denver Wholesale Florist)

Linen and Loot

Idaho Tents

Event Rent



Shae & Justin

Cape Jenny Yoo

Second Dress Willow By Watters


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